Become the answer that matters in generative search.
We measure how visible your brand is in generative search systems, analyse your competitors and develop measures so your company is found, understood and recommended more often.
Measurement with Peec AI. Strategy, interpretation and execution by Midas Touch.
Customers no longer search through Google alone.
More and more people use ChatGPT, Gemini, Perplexity and AI Overviews to research companies, products and services. They ask: Which provider is right for my problem? Which solution is best for my company? Which companies are considered trustworthy?
Generative systems answer these questions directly. They compose an answer, compare providers and make recommendations. That's why companies need to rank not only in classic search results but also appear as a relevant brand in AI-generated answers.
Generative Engine Optimization is about how your content can be found, understood, thematically classified, judged as trustworthy and ultimately cited or recommended by these systems.
Three elements that belong together
A monitoring tool alone is not a GEO strategy. The platform delivers data – Midas Touch interprets the results and turns them into concrete measures.
Measurement & Monitoring
We track brand mentions, share of voice and the sources used across relevant prompts and platforms – data-driven with Peec AI.
To monitoringStrategic analysis
We examine competitors, content gaps and why certain providers are mentioned more often – and derive priorities from it.
To the auditOptimisation & execution
We improve information structure, entities and content so your brand becomes AI-readable, citable and thematically authoritative.
To consultingWhat we concretely do for your AI visibility
- Analysis of current AI visibility
- Examination of relevant prompts and user questions
- Competitor analysis in generative systems
- Analysis of the sources mentioned and cited
- Assessment of existing website content
- Optimisation of information structure and entities
- Creation of AI-readable and citable content
- Building thematic authority
- Optimisation of product, service and company information
- Development of a GEO content strategy
- Continuous monitoring and reporting
- Alignment with existing SEO and content activities
SEO and GEO are connected, but not identical.
SEO optimises primarily for rankings and clicks in classic search engines. GEO additionally optimises so that generative systems understand a brand correctly and take it into account in their answers.
SEO remains relevant. But digital search is expanding to include AI-generated answers – and with them a new layer of discoverability.
- Is our company mentioned for relevant questions?
- How does AI describe our brand – and which competitors are recommended more often?
- Which sources shape the answers, and what content is missing from our website?
Common questions about GEO
GEO is the optimisation of brands and content for generative search systems like ChatGPT, Gemini, Perplexity and Google AI Overviews, so that a company is found, understood and considered a relevant source there.
SEO optimises for rankings and clicks in classic search engines. GEO complements this by ensuring generative systems understand a brand correctly and factor it into their AI-generated answers.
For measurement, Midas Touch works with Peec AI. We analyse relevant prompts, track brand mentions, compare visibility against competitors and examine the sources used.
No. A tool delivers data. A GEO strategy only emerges through interpretation, prioritisation and concrete measures for content, structure and digital authority – and that's the work Midas Touch does.
A sensible entry point is the AI Visibility Audit: a structured snapshot of your current visibility in generative search systems, with prioritised recommendations.
How visible is your brand in generative search today?
We'll check it for you – structured, data-driven and with concrete next steps.