Frequently asked questions. Clear answers.
Everything you need to know about Generative Engine Optimization, AI solutions, pricing and working with us — answered concisely. Can't find your question? Just write to us.
GEO fundamentals
Generative Engine Optimization — GEO for short — means optimizing brands and content for generative search systems such as ChatGPT, Google AI Overviews, Gemini and Perplexity. The goal is for these systems to find a company, understand it correctly, and mention, recommend or cite it in their answers.
More and more people research providers, products and services directly in AI systems instead of scrolling through classic search results. These systems give direct recommendations — if you don't appear there, you lose a growing share of potential customers without ever noticing.
SEO optimizes for rankings and clicks in classic search engines. GEO optimizes for generative systems understanding your brand and including it in the answers they formulate directly. The two are connected — solid SEO foundations help with GEO — but they pursue different goals and partly require different measures.
Primarily ChatGPT (including ChatGPT search), Google AI Overviews and Gemini, Perplexity, and Microsoft Copilot. The core principles — clear content, consistent information, citable statements — work across platforms.
Brand mentions are references to your brand in AI answers. Share of voice describes what share of the answers to relevant questions your brand claims — compared with your competitors. Both are key metrics in GEO monitoring.
Prompts are the questions users ask AI systems — for example, "Which GEO agency would you recommend?". Because generative answers vary, visibility is measured regularly across many relevant prompts. Individual spot checks aren't meaningful.
Visibility in ChatGPT & Co.
Through three levers: first, clear, AI-readable content on your own website that directly answers your customers' questions. Second, consistent company information across external sources (directories, industry articles, comparison sites). Third, topical authority — the systems must be able to clearly associate your brand with a subject area.
Systems with live web search such as Perplexity or ChatGPT search often respond to improved content within a few weeks. Becoming anchored in the model's own knowledge takes longer. Realistically: first measurable effects after 4–12 weeks, reliable results over 3–6 months.
No — and be wary of anyone who promises it. Generative systems decide for themselves which brands they mention. Credible GEO systematically increases the probability through measurement, analysis and targeted optimization.
Depending on the system: the trained model knowledge, live web search (Perplexity, ChatGPT search, AI Overviews), and frequently cited third-party sources such as industry directories, comparison portals, trade articles and review platforms. A GEO audit shows which sources shape the answers in your market.
Yes — locally, GEO often takes effect quickly because competition for AI visibility is still low. What matters is consistent location data (including Google Business Profile and Bing Places) and content that directly answers local customer questions.
Yes. B2B decision-makers increasingly use AI systems to pre-select vendors. Whoever gets named for questions like "Which providers are there for X?" makes the shortlist — often before the website is even visited. Long decision cycles make this early presence especially valuable.
The continuous measurement of whether and how your brand appears in generative answers: which prompts lead to mentions, how you compare with competitors, and which sources are cited. Midas Touch works with Peec AI for GEO monitoring and translates the data into concrete actions.
Pricing & packages
The entry point is the GEO Visibility Audit at 790 € (one-off). Continuous monitoring starts from 690 €/month (GEO Essential), active optimization from 1,490 €/month (GEO Growth). For larger brands and international projects there is GEO Scale from 2,900 €/month. All prices net, plus statutory VAT.
An analysis of a comprehensive set of relevant prompts and up to three competitors: your current brand visibility, the sources mentioned and cited, and initial content gaps — summarized in a compact report with prioritized recommendations and a 60-minute results call.
Essential (from 690 €/month) measures and observes: a broad prompt set, four competitors, a monthly report with recommendations. Growth (from 1,490 €/month) actively optimizes: a significantly expanded prompt set, eight competitors, monthly content gap analyses, two content briefings per month and the optimization of existing core pages.
Recommended: three months for GEO Essential, six months for GEO Growth — visibility in generative systems builds over weeks, not overnight. The audit is a one-off service with no term.
Because the effort depends on the process, data situation, system landscape and integrations — a flat rate would either be calculated dishonestly or carry large risk premiums. After an initial conversation you receive a transparent quote with a clearly defined scope.
From 1,490 € (net, plus statutory VAT). It includes: analysis of the business problem, process mapping, an assessment of data and systems, a risk review, and a prioritized recommendation for the next steps — the foundation for any reliable project estimate.
Yes. 30 minutes in which we look at your starting position and honestly assess whether and where GEO or AI creates value for you. If it doesn't, we say so — a project with no realistic benefit helps no one.
Working together
In five steps: understand (starting position, goals, systems), prioritize (the use cases with the greatest realistic value), design (a solution outline with requirements and success criteria), implement (iteratively, integrated into your system landscape), and optimize (measure, improve, evolve).
No. We meet you where you are and explain every step in plain language. Solutions are documented and handed over so your team can use and operate them in daily work — without a permanent dependency on us.
Yes, explicitly. GEO complements existing SEO and content activities. We coordinate measures, share our analyses and make sure both disciplines cover the same topics consistently — instead of working against each other.
Both. Midas Touch is based in the Stuttgart region — in-person meetings are always possible here. We support companies across the rest of the DACH region just as rigorously remotely; workshops can take place on site if you prefer.
For GEO: a monthly management report with visibility trends, share of voice, source analysis and prioritized recommendations, plus a strategy call. For AI projects: defined milestones and measurable success criteria agreed before implementation begins.
Directly with Gianluca Pierro, founder and owner. No rotating contacts, no junior teams: the person who understands your project is the one who delivers it.
AI Solutions & Agents
Software that uses artificial intelligence not just to answer tasks but to carry them out: searching for information, analyzing documents, structuring data, operating systems and triggering follow-up actions — within defined boundaries and permissions. A chatbot replies; an agent works.
It depends on the case. Generic tasks without system access: standard tool. Company-specific processes with your own data, permissions and integrations: custom solution. A middle path often makes sense — a standard model as the base, individually integrated into your processes. An honest analysis belongs at the start.
Processes that occur frequently, follow recognizable patterns and involve a lot of manual work with text, emails or documents. Typical starting points: email classification, document review, quote preparation, research and automated reports.
Data protection is planned in from the start: we clarify which data is processed, where it is processed (EU hosting is possible) and who has access. Roles, permissions and data processing agreements are set up properly — AI solutions can be operated in a GDPR-compliant way.
Model-agnostic — we choose based on requirements, data protection and cost-effectiveness: models from Anthropic, OpenAI or Google, as well as European providers or self-hosted open-source models where the requirements demand it.
Your choice: we hand the solution over to your team fully documented, keep operating and iterating on it ourselves — or a mix of both. The goal is always that you don't remain permanently dependent on us.
About Midas Touch
Gianluca Pierro, founder and owner. Midas Touch started as a web agency in the Stuttgart region and today specializes in two areas: Generative Engine Optimization and tailored AI solutions.
Midas Touch works with Peec AI for GEO monitoring. The platform provides the measurement data — brand mentions, share of voice, source analyses. Strategy, interpretation and implementation of the measures are handled by Midas Touch.
We build our case studies transparently — starting with our own AI visibility, which we document publicly. You will deliberately find no invented client logos or unverifiable success figures here.
Consulting in German, English and Italian. The focus is on Germany and the DACH region; we also deliver GEO projects for multiple markets and languages — the website itself is trilingual.
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